Francesco Santeramo

Digital Product Manager

Scrum Product Owner

Profile

Professional and personal profile

Francesco Santeramo

Summary of my professional profile:

  • extensive knowledge of Digital Product Management and Agile software development methodologies;
  • experience in Product Owner and Scrum Master roles;
  • application of Design Thinking and Innovation Vortex as approaches to continuous innovation;
  • use of the OKR framework to establish clear, ambitious goals and track progress through specific, measurable key results;
  • ability to use Product Discovery techniques to maximize the value produced by the team during continuous product improvement;
  • Bachelor’s Degree in Computer Science, Master’s Degree in Business Informatics, Private Master’s Degree in Digital Product Management.

More about me:

  • excellent planning and organizational skills;
  • talent for analysis and problem solving;
  • remarkable precision and attention to detail;
  • strong verbal and written communication abilities;
  • good leadership and relational capabilities.

“I am an outgoing and optimistic person, ambitious and determined. I enjoy being in groups, sharing experiences with other people and working together to achieve the same goal. I have a passion for sports, nature, technology and traveling and I love to learn new things and get in touch with new cultures.”

Experience

Work experience and skills

Work Experience

Acea S.p.A.

Project Manager

January 2025 – Present

Managing digital transformation projects aimed at optimizing business processes and enhancing the user experience.

Acea S.p.A.

Scrum Master

January 2023 – December 2024

Scrum Master of an Agile team whose objective is the development of the new corporate CRM platform, with the duty of helping teammates work more efficiently and effectively using the Scrum framework.

Acea S.p.A.

Subject Matter Expert: Digital Experience

April 2022 – December 2022

Leader of the “Experience Crew” team: this group of designers supports all product teams during the Product Discovery phase with the use of User Research techniques and the Design Thinking methodology.

Acea S.p.A.

Product Owner

April 2019 – March 2022

Owner of the digital products designed for Acea Group customers (water service).

Main activities:

  • represent the main reference both for the water companies of the Acea Group and for the digital development teams;
  • study the user needs and lead the UX/UI Design phase of new solutions;
  • define the Product Backlog elements and their priority, with the aim of maximizing the value produced by the team;
  • monitor development activities, coordinate application tests and approve the release of the new version of the product;
  • participate proactively in digital innovation and continuous improvement of products.

Publiacqua S.p.A.

Manager of Digital Services and Contact Center

May 2017 – November 2020

Manager of Self-Service channels (Web and App) and Contact Center.

Direction of digital transformation projects for the continuous improvement of customer contact channels.

Publiacqua S.p.A.

Business Analyst

September 2015 – April 2017

Direction of IT projects regarding the digital transformation of business processes and the implementation of new technological solutions.

Monitoring of IT programs and related projects with a focus on any potentially critical issues, in order to respect deadlines and achieve program goals.

Main activities:

  • business requirements assessment, analysis of possible solutions, vendor scouting and evaluation;
  • definition of project objectives and identification of the main tasks to achieve them;
  • tracking and monitoring of project schedule, work coordination between different organizational units and project teams in order to ensure deliverable deadlines are met;
  • planning and direction of project meetings (kick-off, project status report and tech meetings);
  • drafting of reports and presentations to support the project evaluation, together with open points and critical issues analysis and the planned actions to manage them.

Freelance

Web Project Manager

September 2010 – December 2014

Management of web projects both for privates and companies: from business requirements analysis to design and development of the web solution, up to application testing and online publication of the final product.

Ability to understand the customer’s needs and develop an application that in the design and functionalities represents what the client had in mind while respecting at the same time the budget and the project deadline.

Dynamic web application development using PHP, VBScript, JavaScript, JQuery and MySQL database support.



Professional Skills

Digital Product Management

Agile Software Development

Scrum Framework

Digital Transformation

Project Management

Artificial Intelligence (AI)

Product Discovery

User Research

Design Thinking

User Experience Design (UX)



Soft Skills

Organisation

Planning

Team leadership

Agile facilitation

Analytical skills

Problem Solving

Precision

Attention to detail



Technical Skills

Main Software:

  • Jira
  • Confluence
  • Trello
  • Airtable
  • Miro
  • Canva

Microsoft 365:

  • Excel
  • Word
  • PowerPoint
  • Outlook
  • Teams
  • OneDrive
  • SharePoint
  • Forms

Software Programming Languages:

  • Java

Web Programming Languages:

  • HTML
  • CSS
  • PHP

Query Languages:

  • SQL

Markup Languages:

  • XML
  • LaTeX
  • XES (eXtensible Event Stream)

Database Management Systems (DBMS):

  • Oracle MySQL

Content Management Systems (CMS):

  • WordPress

Qualifications

Education, training courses and certifications

Education

 

Master in Digital Product Management

Issued by:

Talent Garden Innovation School, Milan, Italy

Date:

12 December 2020

Duration:

120 hours (75 of lessons, 30 of individual study, 15 of supervised study)

 

Master’s degree in Business Informatics (two-year program)

Issued by:

University of Pisa, Department of Informatics, Italy

Date:

24 July 2015

Master’s thesis title:

Design and development of a system for the management of event logs

 

Master in Unconventional and Social Media Marketing

Issued by:

Europa Business School

Date:

11 July 2012

Duration:

125 hours (36 of lessons, 75 of individual study, 14 of supervised study)

 

Certificate of Completion: Suffolk Semi-Intensive English Program (B2 Level)

Issued by:

ELC (English Language Center) Boston, United States

Date:

1 August 2008

Duration:

2 weeks

 

Bachelor’s degree in Computer Science

Issued by:

University of Florence, Department of Informatics, Italy

Date:

24 October 2008

Bachelor’s thesis title:

Development of a CMS based on Ruby, Rails and Radiant

 

Classical High School Diploma

Issued by:

Luca Signorelli Classical High School, Cortona (AR), Italy

Date:

15 July 2003



Training Courses

 

Artificial Intelligence

Organised by:

Luiss Business School and Acea S.p.A.

Period:

December 2024

Duration:

8 hours

 

Financial Instruments and European Regulatory Standards for the Energy Transition

Organised by:

Luiss Business School and Acea S.p.A.

Period:

November 2024

Duration:

8 hours

 

Professional Scrum Product Owner (PSPO I)

Organised by:

Ti Forma S.r.l.

Period:

May 2020

Duration:

16 hours

 

Problem Solving: finding solutions to solve problems in complex contexts and turning them into opportunities

Organised by:

Ti Forma S.r.l.

Period:

October 2019

Duration:

8 hours

 

IT Change Management

Organised by:

Publiacqua S.p.A.

Period:

September 2016

Duration:

16 hours

 

Google Cloud Platform CPB100 – Big Data & Machine Learning Fundamentals

Organised by:

Noovle S.r.l.

Period:

July 2016

Duration:

8 hours

 

Project Management

Organised by:

Publiacqua S.p.A.

Period:

April 2016

Duration:

16 hours

 

Communication and Conflict Management

Organised by:

Publiacqua S.p.A.

Period:

February 2016

Duration:

16 hours

 

ITIL Foundation

Organised by:

HSPI S.p.A.

Period:

October 2015

Duration:

24 hours

 

COBIT 5 Foundation

Organised by:

HSPI S.p.A.

Period:

September 2015

Duration:

24 hours

 

Innovation Camp 2014 – EEC Project (European Entrepreneurs Campus)

Organised by:

University of Pisa, Italy

Period:

May 2014

Duration:

8 hours



Certifications

 

ITIL Foundation Certification

Issued by:

APMG International

Date:

19 October 2015

Credential ID:

03913848-01-Z6IK

 

COBIT 5 Foundation Certification

Issued by:

APMG International

Date:

29 September 2015

Credential ID:

03906127-01-TR6I

 

PET Certificate

Issued by:

Cambridge Assessment English

Date:

30 April 2003

Level:

ESOL B1

 

ECDL – European Computer Driving License

Issued by:

AICA – Italian Association for Informatics and Automatic Calculation

Date:

19 December 2002

Projects

Software development personal projects

Event Log Manager

Business processes are in today’s world a key component, guiding services and functions of companies and organizations around the world. While most of the current information systems already have functions to perform such processes and record their executions using event logs, much more needs to be done with regard to the monitoring and analysis of these executions. In this context we find the discipline of Process Mining, capable through the use of innovative process analysis and monitoring techniques to become a fundamental element in this research area.

The Event Log Manager software is part of this area of analysis and has been developed with the goal of being an application able to create, manage and analyse event logs, also for educational purposes, using as main technology XES, from 2010 the official Process Mining XML standard for storing event logs. Many of the features that have been designed for this new software are not present in other programs available online for the management and analysis of event logs: Event Log Manager has been designed to integrate itself with these applications, providing additional functions for management and analysis.


MANAGE

Create new event logs and modify existing ones, using a powerful text editor with many features for managing documents and with functions like the automatic completion of the XES syntax and the insertion of XES code snippets for a quick creation of a new log.

GENERATE

Generate a new event log using an integrated expression language able to define event sequences related to a process execution. Otherwise, use a simple syntax in CSV format to define sequences of activities and then turn them into traces of an event log in XES format.

ANALYSE

Validate an event log against the XES standard, analyse its traces and produce a complete and detailed analysis report, where a footprint matrix shows the causal dependencies between the log activities. Modify the analysis parameters using an intuitive and powerful filter system.

EXPORT

Export analysis reports in HTML, PDF, LaTeX, and PNG. Export event logs recorded in XES format to text files in CSV format. Import a CSV document containing the definition of event sequences and automatically generate the corresponding event log in XES format.

Features

Contact