Francesco Santeramo

Digital Product Manager

Product Owner - Scrum Master


Professional and personal profile

Francesco Santeramo

Summary of my professional profile

  • Extensive knowledge of Agile software development methodologies.
  • Experience in Product Owner and Scrum Master roles.
  • Application of Design Thinking and Innovation Vortex as approaches to continuous innovation.
  • Ability to use User Research and Product Discovery techniques to maximize the value produced by the team during continuous product improvement.
  • Bachelor’s Degree in Computer Science, Master’s Degree in Business Informatics, Private Master’s Degree in Digital Product Management.

More about me

  • Excellent planning and organizational skills.
  • Talent for analysis and problem-solving.
  • Remarkable precision and attention to detail.
  • Strong verbal and written communication abilities.
  • Good leadership and relational capabilities.

“I am an outgoing and optimistic person, ambitious and determined. I enjoy being in groups, sharing experiences with other people and working together to achieve the same goal. I have a passion for sports, nature, technology and traveling and I love to learn new things and get in touch with new cultures.”


Work experience, skills and knowledge

Work Experience

Acea S.p.A.

Scrum Master

January 2023 – Present

Scrum Master of an Agile team whose objective is the development of new digital processes; the team is divided internally into three product teams.

Coach of the Product Discovery team; this cross-functional team supports all other Agile teams during the Discovery phase.

Acea S.p.A.

Subject Matter Expert: Digital Experience

April 2022 – December 2022

Main activities: User Research and UX Design to support the development of new digital products and new self-service processes.

Acea S.p.A.

Product Owner

April 2019 – March 2022

Owner of the digital products designed for Acea Group customers (water service).

Main activities:

  • represent the main reference both for the water companies of the Acea Group and for the digital development teams;
  • participate proactively in the digital innovation and products continuous improvement;
  • analyse user needs and lead the UX/UI Design process;
  • define and prioritise the Product Backlog items, maximizing the product value and the team productivity;
  • monitor development activities, coordinate the application tests and approve the release of the new product version.

Publiacqua S.p.A.

Digital Services Manager

May 2017 – November 2020

Promoting the Digital Transformation of business processes and customer contact channels, proactively participating in the development and continuous improvement of Web, Mobile, Chatbot and Social channels and with the goal of a customer experience that is always more personalised and conducive to the omnichannel customer service.

Direction of software development projects designed to release personalised services for a defined target market.

Publiacqua S.p.A.

IT Business Analyst

September 2015 – April 2017

Direction of IT projects regarding Digital Transformation of business processes and related services, Big Data analysis, Data Centre infrastructure upgrade and migration of SAP environments.

Monitoring of IT programs and related projects with a focus on their timelines and any potentially critical issues, in order to respect deadlines and achieve program goals.

Main activities:

  • business requirements assessment, analysis of possible solutions, vendor scouting and evaluation;
  • definition of project objectives and identification of the main tasks to achieve them, Work Breakdown Structure (WBS) designing, selection of the internal team that will support the vendor in the project, Organizational Breakdown Structure (OBS) designing, Responsibility Assignment Matrix definition, Project Network and Gantt Chart planning;
  • tracking and monitoring of project schedule, work coordination between different organizational units and project teams in order to ensure deliverable deadlines are met;
  • planning and direction of project meetings (kick-off, project status report and tech meetings);
  • project risk assessment and definition of the appropriate risk management strategies;
  • drafting of reports and presentations to support the project evaluation, together with open points and critical issues analysis and the planned actions to manage them.


Web Project Manager

September 2010 – December 2014

Direction of web projects both for privates and companies: from business requirements analysis to design and development of the web solution, up to application testing and online publication of the final product.

Ability to understand the customer’s needs and develop an application that in the design and functionalities represents what the client had in mind while respecting at the same time the budget and the project deadline.

Dynamic web application development using PHP, VBScript, JavaScript, JQuery and MySQL database support.


Professional Knowledge

Digital Product Management

Agile Software Development methodologies

Product Discovery techniques

User Experience (UX) Research

Management of Digital Transformation projects

Business Analysis

Personal Skills

Analytical skills



Attention to detail



Team leadership

Effective communication

Technical Knowledge

Project/Product Management Software:

  • Jira
  • Confluence
  • Trello
  • Airtable
  • Miro

Design Software:

  • Figma
  • InVision
  • Canva

Microsoft Office Suite:

  • Excel
  • Word
  • PowerPoint
  • Project
  • Visio
  • Forms

Software Programming Languages:

  • Java

Web Programming Languages:

  • HTML
  • CSS
  • PHP

Query Languages:

  • SQL

Markup Languages:

  • XML
  • LaTeX
  • XES (eXtensible Event Stream)

Database Management Systems (DBMS):

  • Oracle MySQL

Content Management Systems (CMS):

  • WordPress


Education, certifications and training courses



Master in Digital Product Management

Issued by:

Talent Garden Innovation School, Milan, Italy


12 December 2020



Master’s degree in Business Informatics (two-year program)

Issued by:

University of Pisa, Department of Informatics, Italy


24 July 2015

Master’s thesis title:

Design and development of a system for the management of event logs



Master in Unconventional Marketing and Social Media

Issued by:

Europa Cube Innovation Business School, Bologna, Italy


11 July 2012



ELC Boston Certificate of Completion: Suffolk Semi-Intensive English Program

Issued by:

ELC Boston, Massachusetts, United States


1 August 2008





Bachelor’s degree in Computer Science

Issued by:

University of Florence, Department of Informatics, Italy


24 October 2008

Bachelor’s thesis title:

Development of a CMS based on Ruby, Rails and Radiant



Classical High School Diploma

Issued by:

Luca Signorelli Classical High School, Cortona (AR), Italy


15 July 2003




ITIL Foundation Certification

Issued by:

APMG International


19 October 2015

Credential ID:




COBIT 5 Foundation Certification

Issued by:

APMG International


29 September 2015

Credential ID:




PET Certificate

Issued by:

Cambridge Assessment English


30 April 2003





ECDL – European Computer Driving License

Issued by:

AICA – Italian Association for Informatics and Automatic Calculation


19 December 2002


Training Courses


Professional Scrum Product Owner (PSPO I)

Organizzato da:

Ti Forma S.r.l.

Durata e Periodo:

16 hours – May 2020



Problem Solving: finding solutions to solve problems in complex contexts and turning them into opportunities

Organised by:

Ti Forma S.r.l.

Duration and Period:

8 hours – October 2019



IT Change Management

Organised by:

Publiacqua S.p.A.

Duration and Period:

16 hours – September 2016



Google Cloud Platform CPB100 – Big Data & Machine Learning Fundamentals

Organised by:

Noovle S.r.l.

Duration and Period:

8 hours – July 2016



Project Management

Organised by:

Publiacqua S.p.A.

Duration and Period:

16 hours – April 2016



Communication and Conflict Management

Organised by:

Publiacqua S.p.A.

Duration and Period:

16 hours – February 2016



ITIL Foundation

Organised by:


Duration and Period:

24 hours – October 2015



COBIT 5 Foundation

Organised by:


Duration and Period:

24 hours – September 2015



Innovation Camp 2014 – EEC Project (European Entrepreneurs Campus)

Organised by:

University of Pisa, Italy

Duration and Period:

8 hours – May 2014



Software development personal projects

Event Log Manager

Business processes are in today’s world a key component, guiding services and functions of companies and organizations around the world. While most of the current information systems already have functions to perform such processes and record their executions using event logs, much more needs to be done with regard to the monitoring and analysis of these executions. In this context we find the discipline of Process Mining, capable through the use of innovative process analysis and monitoring techniques to become a fundamental element in this research area.

The Event Log Manager software is part of this area of analysis and has been developed with the goal of being an application able to create, manage and analyse event logs, also for educational purposes, using as main technology XES, from 2010 the official Process Mining XML standard for storing event logs. Many of the features that have been designed for this new software are not present in other programs available online for the management and analysis of event logs: Event Log Manager has been designed to integrate itself with these applications, providing additional functions for management and analysis.

Event Log Manager 1.0
Event Log Manager 1.0

[IT] Software Java per la gestione, creazione e analisi di log di eventi, registrati utilizzando lo standard XES.
L’applicazione è rilasciata sotto licenza GNU General Public License (GPLv3).
La versione 1.0 è stata sviluppata come progetto di tesi per la Laurea Magistrale in Business Informatics dell’Università di Pisa.

[EN] Java software for the management and generation of event logs and process analysis based on the XES standard.
The software is released under GNU General Public License (GPLv3).
The version 1.0 has been developed as thesis project for the Master’s degree in Business Informatics at the University of Pisa.

Event Log Manager 1.0 – Java Sources
Event Log Manager 1.0 – Java Sources

[IT] Sorgenti Java, librerie utilizzate, documentazione e risorse del progetto Event Log Manager.
I sorgenti sono rilasciati sotto licenza GNU General Public License (GPLv3).
La versione 1.0 è stata sviluppata come progetto di tesi per la Laurea Magistrale in Business Informatics dell’Università di Pisa.

[EN] Event Log Manager Java sources, project libraries, documentation and resources.
The sources are released under GNU General Public License (GPLv3).
The version 1.0 has been developed as thesis project for the Master’s degree in Business Informatics at the University of Pisa.


Create new event logs and modify existing ones, using a powerful text editor with many features for managing documents and with functions like the automatic completion of the XES syntax and the insertion of XES code snippets for a quick creation of a new log.


Generate a new event log using an integrated expression language able to define event sequences related to a process execution. Otherwise, use a simple syntax in CSV format to define sequences of activities and then turn them into traces of an event log in XES format.


Validate an event log against the XES standard, analyse its traces and produce a complete and detailed analysis report, where a footprint matrix shows the causal dependencies between the log activities. Modify the analysis parameters using an intuitive and powerful filter system.


Export analysis reports in HTML, PDF, LaTeX, and PNG. Export event logs recorded in XES format to text files in CSV format. Import a CSV document containing the definition of event sequences and automatically generate the corresponding event log in XES format.